Direct Selling
An additional element of the direct-marketing program is direct selling, the direct, personal presentation, demonstration, and sal…
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Organizing for Advertising and Promotion in the Firm: The Client’s Role
Virtually every business organization uses some form of marketing communications. However, the way a company organizes for these e…
Ad Agenc
While some companies have long-lasting relationships with their advertising agencies, others often find themselves changing agenci…
Media Planning
The media planning process is not an easy one. Options include mass media such as television, newspapers, radio, and magazines (an…
PVR
How much would you be willing to pay to never have to watch another TV commercial, be able to automatically record shows with your…
Context and Environment of Advertisement
Interpretation of anadvertisingmessage can be influenced by the context or environment in which the ad appears.Communicationtheori…
Direct-Marketing Strategies and Media
As with all other communications programs, marketers must decide the message to be conveyed, the size of the budget, and so on. Pe…
The Super Bowl
The Super Bowl has long been considered the premier event for television advertising. Despite the high costs of advertising on the…
Rolling Stone Magazine
For more than three decades Rolling Stone magazine has been considered the bible of music and popular culture. The magazines found…
Teenage Advertising
Teenagers are one of the fastest-growing market segments in America. There are nearly 31 million teenagers in the United States, a…
