Yellow Pages Advertising
When we think of advertising media, many of us overlook one of the most popular forms in existencethe Yellow Pages. While most of …
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Bonus Packs
Bonus packs offer the consumer an extra amount of a product at the regular price by providing larger containers or extra units. Bo…
Trade Shows
Trade Shows Another important promotional activity targeted to resellers is the trade show, a forum where manufacturers can displa…
Aerial Advertising
Airplanes pulling banners, skywriting (in letters as high as 1,200 feet), and blimps all constitute another form of outdoor advert…
Advertising in Movie Theaters
Another method of delivering the message that is increasing quickly (to the dismay of many) is the use of movie theaters to promot…
International Markets
One of the major developments in the business world during the decade of the 90s was theglobalization of markets. The emergence of…
Global versus Local Advertising
The discussion of differences in the marketing environments of various countries suggests that each market is different and requir…
Eye Tracking
The use of eye tracking to measure various aspects of the marketing communication program is nothing new. Companies have used this…
Celebrities Sell Out
Many American celebrities make huge sums of Money endorsing products and serving as advertising spokespeople. Other big stars wont…
Comparative Advertising
Comparative advertising is the practice of either directly or indirectly naming competitors in an ad and comparing one or more spe…
