Do Humorous Ads Wear Out Too Fast?
An issue of much concern to advertisers is the problem of commercial wearout, or the tendency of a message to lose its effectivene…
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Sponsorship
Sponsorship, form of advertising in sports, music, broadcasting, and the arts. Sponsorship became a major source of finance for sp…
Advertising on Cable
Cable advertising revenues have increased steadily since the mid-1980s and exceeded $12 billion in 2002. Much of this growth has c…
Network Audience Information
Nielsen Television Index The source of national and network TV audience information is the Nielsen Media Research, which provides …
People Meter
The people meter is an electronic measuring device that incorporates the technology of the old-style audimeter in a system that re…
Consumer Magazines
Consumer magazines are bought by the general public for information and/or entertainment. SRDS divides 2,700 domestic consumer mag…
Brands
Brand is the unique, ownable identity of a business, enterprise, company, or undertaking. It includes the name of the entity and i…
The Power of Publicity
One of the factors that most sets off publicity from the other program elements is the sheer power this form of communication can …
Brand Proliferation
A major aspect of many firmsmarketing strategiesover the past decade has been the development ofnew products. Consumer-product com…
History of Sales Promotion
Advertising has a long and fascinating history and has had a major impact, both good and bad, on our culture. Advertising has ente…
