While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident. Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette, who was reluctant because of Braun's Judaism. She remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!" and "God, you don't want this Jewish kid to be Justin's man, do you?" However, church elders convinced her to let Bieber go with Braun. At 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes. Bieber began signing for Usherone week later.
Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher. Justin Timberlake was also reportedly in the running to sign Bieber, but lost the bidding war to Usher. Usher then sought assistance in finding a label home for the artist from then manager Chris Hicks, who helped engineer an audition with his contact L.A. Reid of The Island Def Jam Music Group. Reid signed Bieber to Island Records in October 2008 (resulting in a joint venture between RBMG and Island Records) and appointed Hicks as executive Vice-President of Def Jam where he would be able to manage Bieber's career at the label. Bieber then moved to Atlanta with his mother to pursue further work with Braun and Usher. Braun became Bieber's manager in 2008.
Bieber's first single, "One Time", was released to radio while Bieber was still recording his debut album. The song reached number 12 on the Canadian Hot 100 during its first week of release in July 2009, and later peaked at number 17 on the Billboard Hot 100. During fall 2009, it had success in international markets. The song was certified Platinum in Canada and the US and Gold in Australia and New Zealand. His first release, an extended play entitled My World, was released on November 17, 2009. The album's second single, "One Less Lonely Girl", and two promo singles, "Love Me", and "Favorite Girl", were released exclusively on the iTunes Store and charted within the top forty of the Billboard Hot 100.
"One Less Lonely Girl" was later also released to radio and peaked within the top fifteen in Canada and the US, being certified Gold in the latter. My World was eventually certified Platinum in the US and Double Platinum in both Canada and the United Kingdom. To promote the album, Bieber performed on several live shows such as mtvU's VMA 09 Tour, European program The Dome, YTV's The Next Star, The Today Show, The Wendy Williams Show, Lopez Tonight, The Ellen DeGeneres Show, It's On with Alexa Chung, Good Morning America, Chelsea Lately, and BET's 106 & Park with Rihanna. Bieber also guest starred in an episode of True Jackson, VP in late 2009.[citation needed]
Bieber performed Stevie Wonder's "Someday at Christmas" for U.S. President Barack Obama and first lady Michelle Obama at the White House for Christmas in Washington, which was broadcast on December 20, 2009, on US television broadcaster TNT. Bieber was also one of the performers at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on December 31, 2009. Bieber was a presenter at the 52nd Annual Grammy Awards on January 31, 2010. He was invited to be a vocalist for the remake of "We Are the World" (a song written by Michael Jackson and Lionel Richie) for its 25th anniversary to benefit Haiti after the earthquake. Bieber sings the opening line, which was sung byLionel Richie in the original version.[
On March 12, 2010, a version of K'naan's "Wavin' Flag" recorded by a collective of Canadian musicians known as Young Artists for Haiti was released. Bieber is featured in the song, performing the closing lines.
