I read a review of a hotel and it went like this:
"We all need a reason to wake up in the morning and Financier-patisserie is mine"
I was surprised to find that the Yelp site had 173 reviews on the Financier-patisserie eating place.
We are talking about Mr Bedoucha who made this happen.
It takes a lot of courage to resettle in a different country especially when one takes up a new job, with no idea who or how the clientele is going to be. But that is exactly what Mr Eric Bedoucha did. A pastry chef, he shifted from France to New York and created Financier Patisserie, a famous and successful French pastry company in New York city.
Now for the last 30 years he is in the United States. In his own words “but during the first twenty years I did not feel like I had truly settled here. It took me a good 20 years to understand Americans and to make them trust me, because they are very open and very friendly, but to gain their confidence, it takes time. However once you have gained it, then it’s good for life”
His greatest challenge was to guess what the customer wanted. As the word got around ,the line outside his shop grew longer. The trick to his trade is to keep the labour and the material cost low and at the same time deliver quality stuff.
One thing worth noticing is that he never used plastic knives or spoons, it is always real cutlery.
From one small shop he expanded to eleven, from 4 employees he went to 220 employees
Quality was his watchword. For example, they roast their coffee daily, package them when they are still warm and ship them to their stores within 24 hrs.
This ensures that every cup has the same silky flavour and smoky finish that their loyal guests have come to love.
Here is a three minute movie on him made by Christophe Durand and Alain Cloarec. Watch it, you will enjoy it.
http://www.filmannex.com/webtv/joezachariah
