MUMBAI: From citizens setting out in groups and sprucing up their neighbourhood, to school kids making sandwiches for the underprivileged, heartwarming gestures across the country have had an added boost since Daan Utsav kicked off last week. From Wednesday, a two-day online auction of artworks, part of the celebration of giving, takes the goodwill even further.
The Aditya Birla Group has organized the online auction, comprising 50 paintings, to raise funds for those affected by the floods in Jammu & Kashmir. The selection includes works by renowned painters such as F N Souza, Sakti Burman, KG Subramanyan and Anjolie Ela Menon. The bidding will be conducted on the StoryLTD website on October 8 and 9. StoryLTD is a service of auction house Saffronart.
"An online auction will let people from across the world participate," said Saffronart's owner, Dinesh Vazirani. "There is an interesting mix of works by the Modern masters, from Rs 30,000 to Rs 16-17 lakh." The paintings were sourced from gallerists, collectors, art dealers and some artists themselves, all of whom were happy to contribute to the cause. "A percentage of the profits will go towards relief work for Jammu and Kashmir, and we are grateful to be part of this effort," Vazirani said.
To provide aid to the disaster-struck families in Jammu & Kashmir, international NGO Habitat for Humanity has also been involved. The organization works on housing and sanitation issues of low-income families. Over the past 14 years, the corporate group and the NGO have built about 4,000 houses for the poor.
Art enthusiasts can log in from 7pm on Day 1, when the auction starts. After registering for a Saffronart id, credit cards need to be authorized through a small deposit. The process is fairly straightforward, and no more complicated than online shopping. But instead of that graphic novel or a new pair of denims at the end of the virtual excursion, participants will be proud owners of a Ranbir Kaleka or a Souza perhaps. Bagfuls of good karma are also part of the deal.
The Aditya Birla Group has organized the online auction, comprising 50 paintings, to raise funds for those affected by the floods in Jammu & Kashmir. The selection includes works by renowned painters such as F N Souza, Sakti Burman, KG Subramanyan and Anjolie Ela Menon. The bidding will be conducted on the StoryLTD website on October 8 and 9. StoryLTD is a service of auction house Saffronart.
"An online auction will let people from across the world participate," said Saffronart's owner, Dinesh Vazirani. "There is an interesting mix of works by the Modern masters, from Rs 30,000 to Rs 16-17 lakh." The paintings were sourced from gallerists, collectors, art dealers and some artists themselves, all of whom were happy to contribute to the cause. "A percentage of the profits will go towards relief work for Jammu and Kashmir, and we are grateful to be part of this effort," Vazirani said.
To provide aid to the disaster-struck families in Jammu & Kashmir, international NGO Habitat for Humanity has also been involved. The organization works on housing and sanitation issues of low-income families. Over the past 14 years, the corporate group and the NGO have built about 4,000 houses for the poor.
Art enthusiasts can log in from 7pm on Day 1, when the auction starts. After registering for a Saffronart id, credit cards need to be authorized through a small deposit. The process is fairly straightforward, and no more complicated than online shopping. But instead of that graphic novel or a new pair of denims at the end of the virtual excursion, participants will be proud owners of a Ranbir Kaleka or a Souza perhaps. Bagfuls of good karma are also part of the deal.
