Creating an online brand presence is about capturing the attention of the targeted audience. At present, consumer's today look to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. With that in mind, let's examine seven key insights as to how to effectively maximize your online brand presence:

1. Be Consistent With Branding. Ask yourself one question: "What is my business really about?" It is very important to display a consistent branding strategy across all online channels. This creates brand recognition and helps to reinforce the brand. It is common for a business to use several channels to reach out to customers. For example, a business may use its website, several social networks, blogs, document sharing sites, and more.

2. Optimize Your Website. As we know, creating and maintaining a website is one of the most important branding tools for any business. Website optimization for optimal performance on search engines is one of the first things companies can do to drive traffic to a website and improve the brand's visibility.

3. Social Media. Social Media Marketing is one of the most effective and cost effective ways to promote both small businesses and corporations; and, enhance the visibility of your brand. Social Media Marketing promotes visibility, brand loyalty, recognition, and can also grow your sales. In addition, social media marketing allows small businesses and established ones to compete with an advantage. It enables businesses to reach worldwide audiences.

4. Produce and Distribute Great Quality Content. Creating and distributing quality content is the best way to gain visibility online. It is one of the most effective marketing strategies to promote your business and create brand recognition online. Creating quality content has become essential to any successful marketing strategy today.

5. Press Release Marketing. Press release distribution is a very effective and inexpensive way to enhance brand visibility and recognition. If it is picked up by Google News, your company will receive additional coverage for your brand.

6. Leverage Video Marketing. Businesses of all sizes and scale can benefit from video marketing i.e., YouTube, Vimeo, Metcafe, etc. Posting branded videos relevant to your niche is a very effective way to promote your business, drive traffic to your website, and get your brand noticed in front of a targeted audience.

7. Start a Blog. Having a blog can enhance brand visibility and improve your chances of success. In fact, blogging is one of the most effective ways to improve the visibility of your brand online. Blogging greatly improves your search engine rank, establishes validity in your brand and increases reach. In addition, blogging helps to cultivate relationships with customers and other influencers.

As a final point, when creating an online brand presence, don't attempt to create your online brand like any other brand in the market. Be authentic. If you can be open and honest with yourself about your brand's value, you will be able to authenticate this value when creating your online brand presence.