The word "advertise" means to bring something to the public attention.In our time advertising has become a big business.There are sources of large companies,employing thousands of writers and artists and other experts,that specialize in the field of advertising.

Early in the morning when you open a newspaper,a lady showing all her teeth advises you to use a particular brand of toothpaste ; another young women tells you that her beautiful complexion is the gift of this or that toilet soap.

When you switch on your radio you are again at the mercy of advertisers.If you ride a bus or walk along the road,you are not away from the advertisements.

The TV has become the most power full medium of advertising.Even the news bulletins are punctuated with half a dozen advertisements.Almost all the programs are sponsored by advertisers.Sometimes one feels that TV has sold its soul to the advertisers.

Advertisement are,in a way,are in a way,useful.They keep the people informed about the products.It is also claimed that advertisement help improve the standard of things they introduce and promote.It is supposed that a firm which has spent millions of rupees on the publicity of its products will constantly try to improve them in order to retain its reputation.But the millions of rupees spent on advertising add to the prices of things.In the last analysis,it is the consumer who pay the price of advertisements.