The study done by the American publication ranks Barça ahead of Real Madrid and the global sports media empire ESPN, among others.
FC Barcelona wins both on the field and on-line. / FCB ARCHIVE
The American magazine Adweek put FC Barcelona at the top of their world ranking in terms of creation ofonline sports content oriented towards social networks. The study puts the Club ahead of sports information powerhouses like Real Madrid and the NBA, among others.
According to marketing consultant David Deal, "The great sports content providers are like rock stars. They capture an unbelievable passion and loyalty that is tribal in nature." FC Barcelona led the study commissioned by Adweek, which developed the following list by measuring social reach through each organisation's fan base.
Here is the audience ranking that takes into account the number of followers on their web platforms and social media accounts:
FC Barcelona: 116,168,676
Real Madrid CF: 113,078,803
National Basketball Association: 58,147,800
Red Bull: 52,682,815
ESPN: 38,052,051
Monster Energy: 28,237,230
UFC: 23,452,550
Dude Perfect: 20,814,232
GoPro: 18,798,219
Nike Football: 18,261,120
