The tangible and significant growth of Altitude Digital is inevitable as I in this part of the world am writing down about this platform. It is taken for granted that the growth of some businesses is to a great extent dependent to advertising. The thing is ‘how far’ a platform can cover in order to point out, show, publicize or demonstrate a commodity, idea or program which of course the one who cover the further is the better; and also how many audiences it can grasp the attentions of. By considering Altitude Digital’s advertising asset, companies can build their trust on it. It is now interconnected with Facebook and Twitter, the two most widespread social medias, an exclusive feature that businesses can rely on.
Since 2012 U.S has undergone a modest growth in Ad marketing, respectively as TV 6.7 %, radio 3%, online platforms 16%, and magazine publishing 3.3%. Only these mere statistics show the best increase in online platforms and can serve as a good stimuli for businesses to walk up to a better and updated medium of Ads. So long as the pace of life is increasing day by day, we must stick to the new and faster methods of reaching out to people which a well-known way is the online platforms like that of Altitude Digital that link us to millions of potential business ventures out there. As it is stated on an article the network Ads is to go on a rapid change; “The PwC analysis indicates that the broadcast TV ad market will benefit from an improved economy, more rapid growth in consumer spending, and the addition of Olympic-related advertising. As such, advertising on US broadcast networks will increase by 7.3% this year, followed by a 1.1% rise in 2013 as Olympic dollars leave the market. For the forecast period (2012-2016) overall, broadcast network advertising in the US is expected to grow at a 4.6% compound annual rate to $22.1 billion in 2016”. (retrieved on 3/29/13)
So this change in Ads demand more staff and is providing more job opportunities and a raise in U.S employment. This can be proved by the rates in employment sited on Bloomberg; “The U.S. labor market withstood the impact of superstorm Sandy as job growth exceeded forecasts in November and the unemployment rate declined to the lowest since December 2008. Employment climbed by 146,000 following a revised 138,000 increase in October that was less than initially estimated, Labor Department figures showed today in Washington. The median forecast of 91 economists surveyed by Bloomberg called for a gain of 85,000. The unemployment rate fell to 7.7 percent as the labor force shrank”. (retrieved on 3/29/13 from Bloomberg.com).
And the final impact that Altitude Digital can bear on is the opportunity it provides for USA and international advertisers especially in central Asia markets. It can serve as kind of facilitator between business ventures of central Asia and USA. It is also a deserved motivation for Asia’s seeking markets for new and innovative methods of advertising, as by online platforms the connection between the two ends of a worldwide market can be created. The more immediate needs of central Asia’s markets can be observed, made or provided by USA cosmopolitan and world-covering connectors or businesses.