Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas.

As Amazon describes it, it is a managed cloud platform “that lets connected devices easily and securely interact with cloud applications and other devices.” The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, “and can process and route those messages to AWS endpoints and to other devices reliably and securely.”

AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.

“Connected does not necessarily mean useful,” said Amazon’s CTO Werner Vogels during the keynote today, and indeed this is what Amazon is aiming at tackling with its mega platform: a place where the many different strands of creating services for disparate connected objects can come together into one place to be run in a cohesive way (all ultimately bring traffic and revenue to one consolidated company, too: Amazon).