In addition to Microsoft that will eliminate the brand "Windows Phone" and Nokia, it seems Amazon is also going to do the same. Reportedly if the Kindle Fire tablet line will only be referred to as the Fire tablet. This step as a result of disatukannya Fire Fire TV and Phone.

Considering the first Kindle Fire tablet has been launched, of course there will be confusion among consumers for standalone eBook reader and Android tablet. This step will ensure that the name will be pinned to the Kindle e-book reader companies and not all handheld devices are launched.

Recently, the company launched a new line of tablet Fire, including a variant Kids Edition. This rebranding may be a considerable step just as the company is struggling to be able to perform stand-out in the tablet market. Really?