This is my own first blog post so here,  I am willing to begin with the topics which happen to be most interesting. Approximately three years ago, while hanging out with my american friends, we touched the most outrageous issues that they had encountered in their first trip to Azerbaijan. I remember one of them described the situation as he had experienced culture shock, ' I couldn't believe my eyes I was in a Muslim country!'. The reason he was that surprised was the clothing. Maybe before his trip, he would have imagined to see veiled women everywhere like in Iran or Pakistan. But as he said, he used to feel as in a European country.                                                                                                                                         Here, I will be pleased to share my personal biases about fashion and brands in Baku.  The capital city, which once was the centre of battles during World War Second, has experienced a sea of differences in culture as post-soviet county.  Going back to thirties, women began to be unveiled, and what's more, try to imitate Turkish women who got freedom in every sphere of life after Ataturk's reforms. And because Soviet governance propagated atheism, there was no any restriction in fashion.                                             By the years, especially after Soviets collapsed,  as Azerbaijan became a democratic country, there went undergo changes in fashion and every aspect of life. People got to have higher world outlook as they managed to make good progress in education abroad. Today, in Baku as you walk along the streets you might encounter with the famous Spanish,  Italian and French brands boutiques such as Zara, Mango, Cucci, Emporium, Geox, Pierre Cardin and so on. Not everyone dares to purchase things from those boutiques for sure, but shopping malls have been good business in last ten years.