If you have a smartphone, you've probably been tempted to take a look at a map or see this message just popped up on the screen while driving a car.

A start-up Navdy built a device that will allow you to see such information without taking their eyes off the road. It sits on your dashboard and can project your current speed, turn-by-turn, and notifications from smartphones that seem to float several feet in front of you in color.

As smartphones become more compelling, and entertainment systems to drive car become more troublesome, new vehicles interfaces could help address distracted driving. But research has shown that even heads-up displays and voice interfaces can be annoying if they are not carefully designed.

Market research firm IHS estimates that 348,000 cars will be sold in the United States with heads-up displays this year, against 247,000 in 2013. But cars with integrated systems tend to be expensive; Moreover, most of the heads-up displays tend to do simple tasks, such as management or reporting. Garmin offers a $ 180 system that can be added to the car, but it has relatively few functions and do not wear a color screen.

Navdy began taking orders Tuesday for the camera $ 299. It is expected to ship to customers early next year.

During a recent visit to San Francisco office, CEO and co-founder Doug Simpson Navdy and Director of Sales and Marketing Alex Halikias showed me how it works. There is a thin black gadget about the size of a salad plate with a curved screen clear plastic on one end and a small opaque screen at the opposite end.