The shift from paper ads to digital is eminent and almost done and some companies are working on it. Another service Altitude Digital is providing is fitting the publishers’ content into the right format. Minoff says that brand marketers need to make content that’s right for the media they are buying.
“One specific company that matches the medium on which it’s advertising is Altitude Digital. The company creates online video advertisements for content creators. This includes pre-roll ads that is produced in the company’s video department, Visualtising, and is purchased through real-time bidding. In this way, Altitude Digital helps to expand the online advertising market by exploring and providing video advertising in order to optimize and monetize a publisher’s inventory.”
Kristin Kovner from ClickZ.com, states about pre-roll ads that is produced in the company’s video department, Visualtising, and is purchased through real-time bidding. In this way, Altitude Digital assists online advertising market and provides video advertising in order to optimize and monetize a publisher’s inventory. More companies a try to embed their ads on more pages, so they look for something in ad tech. he points to the fact that some try to drive value for advertisers and publishers. Companies like Tapad, and AppNexus are “sitting at the center of the real-time bidding (RTB) movement,” he said.
“What is already happening is a bifurcation of inventory. There are standard ad units that are being bought and sold in real time and that will continue to grow since it is operationally more efficient. Then there are high-impact, high-touch executions that require a direct sales team to work hand-in-hand with a client. I believe there will always be a need for both. The area where I think there’s opportunity is to use the RTB data to build private marketplaces and keep control of pricing and inventory.”
Joe Salvador has in mind the percent usage of using mobiles for watching movies or games. As everybody is just looking for some access point to internet and then browse and explore sites. So this is a huge potential and can be used to the extend by a clear procedure. he elucidates that Altitude Digital’s technology has taken the guesswork out of video advertisement compatibility. He says,
“What we’ve done is we’ve stepped back and we’ve built an intuitive system that can basically detect what type of browser and what type of OS is actually accessing our advertisements. The technology is intuitive enough to serve the right type of ad to the right type of device. Not only does it pick the right format, but it picks the right type of video. For instance, if I’ve got a 5 minute long video, our systems will transcode that into 15 or 20 different types of formats. What that means is, no matter what type of device is going to look at that advertisement, our system’s going to detect what the right bit rate is to send to that device and what the right format is.”
