Let me make it clear before I start, I’m not a fan of series of posts. For example, 20 ways to make your website quicker, then breaking it down into 4 posts of 5, I like to have all my information there and then. This type of post should be one big article, either that or you shorten it to less points and only include the most important ones.

Large posts often don’t get read though, or at least don’t get appreciated as much as they should do. Why is this?

• To much text makes it look like there is a lot to do
• People looking for a quick answer can’t skim 3000 words.
• People with time still don’t want to read 3000 words if there is a chance it was a waste of time.

If you look at any content that goes viral, it’s often short and to the point and easily scan-able.