“You are what you show (to be)” is the phenomenon of this media oriented world.Media is the most powerful entity on the earth.It has the power to show ‘innocent’ as ‘guilty’ and ‘guilty’ as ‘innocent’,and that’s the real power.It is media that introduces the distorted or dignified image of a country to the world outside.

 

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The countries like China and India are crucially focusing on their media to project their positive image in the world.As for as building a positive image of Pakistan is concerned Pakistan’s media especially private electronic media has not been able to project a worthy image.Various current affair programmes telecast on private channels such as ‘Capital Talk’ , “Jawad Deh”, “Sawal yeh he” at times seem to exaggerate the domestic political and social issues in order to create sensation in their audience.This has given a horrible picture of Pakistan about which the world community is already concerned.As long as the state channel PTV stands its role in building image of Pakistan has remained quite docile and passive with narrow scope of communication and lack of international standards of the electronic media.

Building image is taken not only in official terms which refers to interaction of nations at diplomatic level.Today in this world of enlightenment and individual awareness regarding the international world?Since Pakistan has always favoured congenial relations with the other countries its image could not be uplifted through,public diplomacy.In this century public opinion matters a lot to formulate an image of other nations.A state must keep in mind that its foreign policies should attract the public of other states and only then a state can achieve its desired image.

Pakistan can follow the example of China’s public diplomacy which has earned China a respectable image in the world. President Hu Jintao said in July 2009, “The implementation of public diplomacy is directly related to China’s image”. Public diplomacy can also help Pakistan for building a positive image.