Because of the rise of globalization the states have been using new strategies to promote their world wide image.The ‘public diplomacy’ is a tool to impress the public of other states and the country like China knows how to do it.According to BBC poll from 2005 which was carried out in 22 nations, 48% of people though China’s role in the world as positive.It is through public diplomacy that China has got this image .

Pakistan’s govt can utilize print and electronic media to make the world aware of its rich culture,efforts for peace,cultural festivals and unique diversity of the geographical conditions.This way the image of Pakistan in the world can improve to a certain extent.

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Pakistan’s image has been significantly tarnished by a few domestic,social,and political issues.Owing to these menaces Pakistan’s image in the world has been of a poorly governed country with unstable democratic instituations.The problem of image building of Pakistan is not solely an external issue but the crucial hurdles lie within the country.The country has witnessed the military coups for more than 30 years.Frequent dissolution of constitution has rendered Pakistan vulnerable to the image of an ill-governed country which does not respect values of democracy.

For strengthening Pakistan’s image the leadership ,both sitting in the govt and in opposition,must consolidate the democratic institutions through culture of tolerance,rule of law and supremacy of the constitutions and parliament.As Pakistan is in war state political turmoil would further hamper the image.

The martial laws of General Zia in 1979 and of General Musharraf of 1999 are already considered as the dark chapters of Pakistan’s political history and further political destabilization would be discouraging for building image of Pakistan.

Unbriddled corruption and almost missing accountability process are tags which are always attached with the image of Pakistan.’Corruption Perception Index 2009’ by Transparency International Ranks Pakistan at 139th position out of 180 countries.India’s position is much better than that of Pakistan (which is 84).Looking at Human Development Index Report 2009 the situation is even worse.Pakistan ranks at 141 out of 182 countries.