BuzzFeed describes itself as a “social news and entertainment company,” and most people probably think it’s a lot more of the latter than the former. Indeed, the site knows what people like, and you can pretty much boil that down to cute animals.

Which is why BuzzFeed has released a new iOS app called Cute or Not that is diabolical in its addictiveness and brilliant in its simplicity. It lets you rate photos of people’s pets as being cute or not cute.

Swipe right to say the picture is cute; swipe left to say it’s not. That’s it.

Once you get going, it’s hard to stop. And as you rate more cats, dogs, rabbits, guinea pigs, snakes, frogs and insects, you earn badges.

It’s all part of BuzzFeed’s strategy of breaking out the more popular aspects of its site into apps,according to Fast Company. Coming soon: A serious news app.

Of course, I uploaded photos of my cats into the app. (I expect you’ll rate them as being cute, RIGHT?) You can see a walkthrough of the upload process, as well as some of the pets found in the app, in the slideshow above.