For all the leveraging of the Ohio homecoming into marketing and commercials, few surrounding these Cavaliers sensed James had intimately invested himself into the process of constructing a championship culture. When the Cavaliers needed his old MVP self – hard-playing, smart and relentless – they found him taking off plays and jogging back on defense and undermining his coach in ways big and small. James hadn't offered the leadership he promised to reconstruct the franchise, only his presence.