CPA stands for Cost Per Action and it refers to a type of marketing that usually involves you generating leads for companies and in turn, those companies giving you a small payment for each lead.
You generate traffic from one or more sources which you then send to an offer. The offer is usually for a free trial or free gift that the customer can get by filling out a survey or similar. In most cases, the company that has created the offer requires the customer to opt in or fill out their address before they pay you for that lead. Once they’ve done that, you get your payment. Simple!
Generally, the payment for each lead tends for vary. However, you can usually expect between $1 to $6 per lead, depending on what the offer is. In very competitive markets like the insurance market, there are life cover offers that will pay you up to $22 per lead. However, as I said, these are highly competitive markets and not great if you’re only just starting out on a lower budget.
CPA Marketing How Do I Do It?
I was introduced to CPA marketing by a friend of mine who then recommended a course (no longer available) by a guy called Saj P. He taught me everything I’m going to share with you here.
So how do you get started with CPA marketing?
Well, it happens in stages.
Sign up with an affiliate network
Find a method of driving targeted traffic (which I’ll show you in a moment)
Get your affiliate links
Drive traffic to the links
The first stage is to sign up with a CPA affiliate network. You will need to sign up as an affiliate, sometimes known as publishers (not advertisers). A publisher is someone who ‘publishes’ ads on sites or search engines using pay-per-click advertising. That’s what you’ll be doing.
There are a large number of networks around including NeverBlue, Copeac, ClickBooth, Convert2Media and Commission Junction. The one that I’m using at this stage is MaxBounty. You can sign up to MaxBounty using my link (below) which may help you get accepted quicker:
Signing up with an affiliate network sounds easy but there is a way of doing it that will ensure that you have a better chance of getting accepted. CPA Marketing: $300 CPA Every Day - $38000 Free Bonus You see, many of the networks have quite strict conditions for getting into them. You need to show them that you have the knowledge and the ability to drive traffic to them.
To give you an idea of the application process, I was rejected from NeverBlue, ClickBooth and C2M when I first applied. I got into MaxBounty on my first attempt, but only after I got rejected from the others and learned what they were looking for. Commission Junction (CJ) will accept you straightaway as it’s less of a CPA network and more of a traditional affiliate network where you get paid to sell actual products, rather than giveaway offers.
But if this is your first exposure to CPA, how do you get accepted?
Well, honesty is a pretty important part of your application. If you’re relatively new to CPA, then say so. When saying so, you also need to make sure that you say how you’re learning the trade and what methods you’ll be using to drive traffic to the offers. You also need to state which niches (also called ‘verticals’ in some of the CPA Marketing: $300 CPA Every Day - $38000 Free Bonus American and Canadian networks) you’ll be working in. In my case, I get paid for leads in the business opportunity market and in the electronics market.
Once you’ve filled out your application, I would strongly suggest that you phone the affiliate network to get your application approved more quickly. Just give them a call about 10 minutes after submitting the application and ask them to look at the application with a view to getting it approved more quickly. This shows both that you’re eager to get started and that you actually care about the CPA network and application.
So, how do I drive traffic to the offers?
Good question! I’m glad you asked. :)
Well, there are several effective ways to get people viewing your offers. I’m going to cover one in some depth here, but to give you an idea, here is a list of some of the methods that I use or that I know some of my colleagues are using effectively.
Buying links or entire channels on YouTube and then adding a link to the offer in the video description (I have four channels I currently use for this).
Creating Facebook groups with catchy titles that are based around a solution to a problem, or are based around a product. For example you could create a group CPA Marketing: $300 CPA Every Day - $38000 Free Bonus called iPhones Rock! and then link to offers for other Apple products, like a ‘Test and Keep an iPad’ offer.
Using Facebook ads.
Creating blogs reviewing several offers in the same niche e.g. Weight Loss and linking to the offers from there. You could also add offers to existing sites if you have them.
Whether you use one of the above methods, or the one I’m going to detail here, focus on that until you can make it profitable. Then move onto the next one. Many people make the mistake of trying several things at once and not following through with them for long enough to understand them and get results.
