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4 Bottom-Line Benefits of Pay Per Call




Right now, there are more than a billion smartphones across the globe. And with the convenience of click to call, businesses are seeing more customer-initiated phone come through their mobile marketing efforts.  In fact, BIA/Kelsey estimates annual calls to businesses will reach 162 billion by 2019 — more than double the volume in 2014. With … Continued






When going “app only” is a good strategy



App Only 1


Imagine an e-business that is heavily dependent on transacting users who buy goods via desktop, tablet, and mobile. Such a business would normally maintain all three storefronts, and iterate on them for uniformity in the customer experience. So naturally, when Indian e-tailer Myntra decided to go “app only” and ditch their perfectly working desktop and … Continued






Beyond the Install



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I wanted to start off my first blog post with TUNE by saying thank you to all of the people who’ve helped me to grow, learn, and who’ve challenged me over the past 15 years in this wild and crazy industry, whether you call it digital or mobile or even online advertising. Like most folks … Continued










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