With a degree in miniature painting attributing to remarkable attention to detail, sleek silhouettes and a decade of experience, Zara Shahjahan has definitely made her mark on the local fashion scene.

In recent years Zara Shahjahan's eponymous design house has seen an exponential boom in interest -- in response to which the Lahore-based designer recently opened up a flagship store in Karachi. The boutique, located on Karachi's Khayaban-e-Shujaat, stocks her casual line, COCO, as well as luxury pret.

Here, the designer reflects on her latest venture:

 

How has your style evolved over the years?

 

Zara Shahjahan (ZS): The Zara Shahjahan label is known for its soft, feminine aesthetic and particularly for florals. I have mostly stuck to what I do best, along with pushing my creative boundaries by experimenting with fabrics, taking design inspiration from culture and art in terms of print development. However, my brand will always have a vintage, soft and feminine feel to it. My last collection, 'A Folk Tale' was a walk away from florals, where I played with ethnic prints and embroideries but that too, as a collection, was extremely feminine.