Naomi Campbell was celebrating with 400 other guests including Q-Tip, Spike Lee, Giovanna Battaglia, Michael K Williams and Swizz Beatz to help Sean "Diddy" Combs announce his newly acquired DeLeon tequila company. According to Bouncer Chronicles, the celebration took place at Cedar Lane on West 26th Street. At one time Combs was a big fan of Patron. He touted the tequila in several songs, including the late Notorious B.I.G's "Nasty Girl" and two years ago posted a photo of himself on Instagram receiving an engraved bottle of high-end Patron from founder John Paul Dejoria.

Since Combs became a partner in DeLeon with liquor giant Diageo, which also co-owns his vodka Ciroc, he has soured on Patron after the purchase of his own tequila company.