The days of television and print being our main source of Ad Revenue has slowly drifted away with the expansion of web surfing, short videos, TV shows and videos online.

Viacom has taken advantage of this recently and merged their Ad Staff together to cross-sell across television, digital and mobile, instead of an ad department per vertical.

The question is, when will "big brother" figure out a way to merge cookie data from Television, Mobile and Digital to enhance all user experiences and target the consumer across all platforms?