It seems the team at Google Analytics, lead by the incomparable Justin Cutroni, is working at full steam to make it as feature rich and useful as possible.
Fresh from the +Google Analytics Summit 2013, Justin Cutroni identified:
5 new Google Analytics Updates that you should be aware of:
- New enterprise API (manage access easier)
- Analytics reports are now divided into Acquisition, Behavior and Conversion
- Demographic Data (Men vs women and more)
- Auto- event tracking (via Google Tag Manager)
- Analytics Academy (to help you learn more about Google Analytics)
Read all about on Justin's great blog post:
http://cutroni.com/blog/2013/10/07/5-google-analytics-updates-that-you-should-know-about/