Social Media Marketing focuses on efforts to create contents which captivate readers' attention and encourage them to share those across the social networks. The eWoM or the electronic word of mouth alludes to the statement, the consumers share through the internet regarding any product or event or brand or organization. This is social media marketing which results in earned media than that of paid media.

For the immense popularity of social media, it has opened up a new horizon of digital marketing. The social networking websites permits individuals to interact with each other and build connections. Companies join the social sites to get connected with the customers directly. The interaction between the consumers and the organization on social does not have to be limited to strictly professional decorum and traditional method of outbound marketing and advertising.

Social media marketing has been proved as the most effective mode of marketing and the sites' immense popularity is the reason behind this. The digital marketers who are adept at social media marketing have a promising future as most of the companies prefer to utilize the platform in order to spread their product or service in front of the mass. This leads the students to pursue social media marketing video course.

The online educational portals play a pivotal role to help the learners get adopted with adequate information and technical skills about the social media video marketing strategy. Vibloo is the educational platform which is new to the market. The interactive study and substantial benefits of both the tutors and the learners are the main motto of the site. Tutors are invited to the site to upload social media marketing video course.

The video courses must include elemental social media video marketing strategy which the student can implement in the marketing model as a digital marketer, such as:

• Selecting potential social networks
• Defining financial plans
• Defining organizational structure in order to manage social network for the organization's growth
• Determining a target
• Promotional marketing of the products and services
• Measuring the performance

The platform of Vibloo can be very useful for the tutors who share their social media marketing video course with it:

• The tutors can upload the course free of cost
• For each sale of the course, the tutors will get maximum portion of the profit
• The site will permit the tutors to monitor the course sale
• The course will get into a less competition as it is a new platform
• The global exposure is an added advantage with the upload