Sean Behr is the General Manager of Adap.tv which is an advertising technology company that provides software technology platform and a public marketplace for trading digital video advertising.

He believes that social media is about connecting people and for them as an advertising company it can establish communication with customers,increase their profile and promote their business.

 

 

 

He shows his interest to Film Annex's initiatives in Afghanistan and regarding the Afghan Development Project he said: “[The work that Film Annex doing] is noble, and we're happy to be partners with you as you go to make a change in the world. And if we can play even the smallest part in helping you to achieve that kind of a mission, then we're happy to be a part of it.”

 

In today's world the production and publications of social media contents by means of digital networks has a very rapid growth. This new concept is the significant element for developing countries to become developed.

By accessing digital media and online advertising millions of people can publish and produce media contents, therefore this mass population can provide variety of services for their communities like entertainment, public awareness, business and governmental feedbacks, easy education and even it will link people with same attitudes and interest together across the countries and continents.

Digital media production also has a direct impact on the economical situation of a society. A lot of industries will be established who employ many workers and even there are people who are going to invest on this aspect as well.

 

Social and digital media has a very fast growth in Afghanistan compare to years ago which people had less access to it. We can find the impact of digital media and electronic communication in each part of Afghan society, however they faced with problems and limitations.

In a developing country like Afghanistan that is like a baby who is going to take the first steps and learn how to walk, social media and networking is like a walker which gives a hand to child learn the walking process faster and safer.

You can find  Farsi translation of this blog by clicking here !