The ideal “fly away and flop” winter sun destination, it’s the shiny relative newcomer to the Red Sea Riviera, designed with pure pleasure in mind.

Around 45 miles south of the better-known resort of Hurghada, this serene haven of poise and polish is accessed by a 7km private driveway.

Once inside the secure gated development, the holiday paradise unfolds before your eyes.

The resort is hugged on three sides by white sandy beaches, lapped by a sea of tropical fish and, in the distance, wind-sculpted cliffs rise from the desert haze.

A set of pristine hotels form the corners of the 10million-square-metre development, each of which has its own vibe, from grand and palatial to laidback with plenty of fun activities.

The Breakers Diving & Surfing Lodge has a chilled out, beach club feel with big bars just a stone’s throw from the sand.

Soma Bay offers the ideal setting for beginners and advanced divers to explore the sea with its house reef and sheltered lagoon, accessed by a long jetty, which extends directly from the dive centre at Breakers.

A steady offshore breeze provides excellent conditions for kite-surfing too. Surrounded by clear blue sea and desert scenery, it’s a beautiful place to experience the intoxicating sport, which, some say, is the closest you’ll get to flying.