When you’re first setting up a Facebook, a Webpage and a Twitter, you are trying to establish a brand. It’s a brand for yourself. However, many make the mistake of establishing these presences without deciding who they are. This can cause a whole range of problems, from having a disjointed web presence to making a bad impression.

When you’re trying to create a presence, it’s important to decide what you are passionate about, but at the same time, it has to be something you can be successful with. There might be areas that you love but that you probably aren’t as successful in. There is nothing wrong with having those as a sideline or hobby. At the same time, when trying to create a social media brand for business use, it’s important to focus it on an area which you excel in.  It’s important to establish not just a presence, but a niche presence. No one wants to read a page about someone whose talking about raising horses one minute and social networking the next. Anyone who tried to become an expert on everything will almost invariably become an expert on nothing.

This brand should carry across on all areas of your social media presence, from your Facebopok, to your twitter and webpage. As Film Annex Founder/CEO Francesco Rulli states in the posted video, its a matter of picking keywords. When he was choosing a social media platform for film annex, he chose to focus on school building and other social issues in Afghanistan, as it was a cause he was passionate about. As a result, the Film Annex has become a strong ground for filmmakers looking to post their videos and blogs about Afghanistan.  He created a brand for his site, which helped him to gain credibility in his niche market.

To see more of my blogs, go to: http://www.filmannex.com/webtv/EssaAlroc