On Facebook’s earnings call this week, management stunned investors with plans to ramp spending as much as 75% in 2015, more than double the 35% jump that analysts were already expecting. That’s a big leap and means $3-5 billion more spending for operations in 2015 than in 2014. Facebook is on track to spend $7 billion by the end of this year. In 2015, operating expenses could jump to $10-12 billion by the end of the year.