Film Annex Jungle is our new platform that takes Social Media Strategies to a new level. This article at M/C/C covers alot of groud that we are now preaching to clients:

"Don’t Be a Robot: Creating Engagement Through Personalization in Social Media"

Highlights include:

• Go Narrow - As a social media user build a niche for yourself. Whether it be tennis or knitting, if you have a passion, share your thoughts about it. Chances are someone else shares the same passion. The commonality between users is the first step in engaging with your audience in a social media environment.
• Content is King - Keep your content fresh, updated and relevant. Stick to your topic and provide information on upcoming events, industry trends and related news articles. Reach out to other users who are already talking about your interests.
• The 1/3, 1/3, 1/3 Rule - Everything that you’re doing in the social space is to serve a three-fold goal. 1/3 of your content should be promotional about your products, company or activity. The other 1/3 should serve as an educational resource for your audience. The final 1/3 should be engagement which includes responding to user comments, posting new questions and interacting with your community members on any platform.

To see the full article at M/C/C, click here.