Starting your new food program with a simple breakfast menu will ease you into the new waters of serving hot ready to eat food. A strong coffee program is essential to the success of the new food program you will be starting up. Customers in store that are purchasing their morning coffee are drastically more likely to purchase the accompanying food, generating more add on sales. More than likely you already have a decent morning customer base that will be an ideal test platform for your new profit generator. As for food products to start with, I suggest a breakfast sandwich, breakfast burrito and a seasonal limited time offering. We want to start small and simple, and not disrupt the already successful routines that have been established in the store already.