A new social messaging app is aiming to disrupt the established social media business model through the power of crypto 2.0 technology. If big social media companies make money by monetizing data, the Gem project asks, shouldn't users also profit from the service?

Launching today at Inside Bitcoins Tel Aviv, Gems is seeking to uncover whether consumers can be compelled to change the way they view their relationship with social media, and in the process, embrace cryptocurrency.

Though lofty in its ideals, lead developer Daniel Peled told CoinDesk that users should find theGems social messaging service familiar. Peled compared Gems to Whatsapp, with one addition, the user's username is also an alias for their bitcoin address, an innovation that allows Gems users to send both bitcoin and gems, an in-app token that will effectively decentralize ownership of the network itself.

Unlike with Whatsapp, users are incentivized to grow the network, receiving gems for certain actions. Gems can then be exchanged for bitcoin and ultimately sold for fiat dollars, Peled explained, meaning users are essentially paid for spreading the network:

Source :http://www.coindesk.com/gems-bitcoin-app-lets-users-earn-money-social-messaging/-  NEWS