Do you remember writing term papers in high school or college? If you don’t, lucky you! If you do, then writing blog posts is going to be a difficult task for you. You have to ignore all of the things that your professors taught you about writing.

You aren’t here to write a term paper, you are here to create a conversation!

If my blog posts sounded as if I was talking at you instead of to you, wouldn’t you get bored and irritated with me? Make sure you do the same and talk to your readers and not at them.