Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong province, China. It designs, develops, manufactures and sells products including air conditioners,mobile phones, computers, microwave ovens, washing machines,refrigerators, and televisions.

According to data released by Euro monitor, in 2014 the Haier brand had the world's largest market share in white goods, with 10.2 per cent retail volume market share. This was the 6th consecutive year in which Haier had been the market share leader for major appliances