Before the Presidential Debate was over, a winner had already been announced. By the morning following the Colorado debate, newspapers and articles were already declaring Romney the hands down winner. Within hours, Obama appeared to be admitting defeat. I watched the debate myself. I actually found that Obama made some decent points; however, social media had already declared the republican nominee the winner.
When social media gets involved in politics, minds can be changed and points proven in a second. Opinions were running back and forth on Twitter through the debate, with Romney gaining supporters with every tweet. In addition, Facebook, which has been considered the social media swing state, seemed to think that Romney had pulled ahead thanks to the debate that night. Years ago, the only people who would have an opinion on the debate would be those who watched the entire thing and discussed it later. With social medial, real time conversations were going on arguing about the points Romney was making. People could watch clips later on u tube and decide in Romney's favor as well.
Obama initially pulled forward over McCain in the last election because of his strong social media presence. He found a new group of voters; younger voters, and he spoke to them on a platform they recognized. Meanwhile, McCain seemed to almost completely ignore social media and that worked to his detriment in the last election.
Romney learned form his contemporary's mistake. When this presidential debate came around, Romney was as prepared to use social media as Obama was and as a result, he reached a group of voters who might have been undecided before. Thanks to a strong argument and willingness to embrace social media, it seems Romney won the debate and managed to gain some followers to his side.