Assalam o Aleikum and Hello peeps... Its been long I haven't been around. SOoo How are you all? Anyways I have been busy with lots of thing. But now its summer and I'm a little free so I thought lets not waste time and do some productive work. So here I am with first blog post, Your appreciation, suggestions and opinions are very much required and happily welcomed. Lets get to work.. So this post is about real blogger who really earn money from their blogs and/or websites. Lets check it out how much a blog post is worth.
Many will not agree with this blog and will not consider this a good, but slowly having some that fit perfectly with the contents of this blog and also not conflict with the good practices that should be respected in publishing sponsored posts.
So it was time to investigate how to calculate the economic value of a post sponsored face to be able to establish how much money can you ask for a specific post and establish fairly justified and reasonable rates, and, incidentally, take the opportunity to write a post on my findings.
Lets check out the contents table of the post:
Contents Table
The truth is that, after spending some time investigating, as expected in a still recent and so immature as this issue, I have seen that there are opinions and philosophies for all tastes: from calculations of the most sophisticated to absolute arbitrariness in fixing rates and, in turn, with a huge fork rates.
I focused mainly on the English blogosphere for their further development in this field and yet it is not uncommon to find a factor of 3 or 4 difference in the money they ask bloggers under comparable conditions (traffic, PageRank, etc.)
Total, to clear my face to a clear way of calculating rates, which is said to clarify, not that I have clarified much ...
However, it has been a very useful exercise because I have seen many ideas and different points of view, which has helped me and which is what I will tell you today in this post, you will see, it's quite simple.
What is a sponsored post and why are so attractive?
A sponsored post also known as a promoted post is a form of content marketing where a blogger creates a post that links to web pages or specific products or services of the sponsor charging for it a certain amount of money.
It is an increasingly popular format because, unlike classic formats such as the banners of online ads, it is much more natural and effective since it is a form of advertising that, when things are done well, fits very natural way with the interests of the blogger community.
(image source : Google.com)
The sponsor, Android PiT, pays for linking applications on its website instead of on Google Play to link them and know its portal for Android.
The reader will present no harm, does not care download it from one place or another. So it's a good deal for all readers know an interesting alternative to Google Play, the sponsor gets spread of this website and this blog revenue. Everyone wins, nobody loses.
Notice the difference with a gross advertorial: We could have done a post talking about the wonders of AndroidPit and why you should go to that website and anywhere else. But that apart from that does not believe anyone would have a whiff of advertising and attempt to manipulate the reader that stinks.
The result would be clear: we would be playing stupidly confidence they have placed in us loyal readers and surely, on the other hand, the benefit to AndroidPit would be zero, perhaps even negative by suspicion aroused by this type of advertising readers .
How to calculate the money you should ask for a sponsored post?
(image source : Google.com)
After reading opinions of others and reflecting on my own, I have found these three basic principles for calculating the price of a post:
- The price calculation should be based on the value generated for the sponsor and this has to be competitive with comparable alternatives. The sponsor must see a clear advantage in working with you face as an easy alternative would be hiring AdWords ads, for example.
- The effort I did to make the post is irrelevant in the sense that it should not influence the price calculation since this must depend on the value contribution to the sponsor, not the effort that cost me me create it. Many people do not understand and this will therefore not understand why they fail to do sponsored posts. Another thing different is that, seeing the calculations conclude that goes as low do not interest me. If the sponsor still wants to pay the minimum cost to consider for deserve it worth the matter, great, but that is another issue.
- Forget exact calculations. Any price will always be highly subjective and speculative because there are too unpredictable and incalculable factors that determine the value of a post (positioning the medium term influence on the purchase decision reader, level of virality in social networks, etc.). We must focus on finding a formula that is fair and consistent with common sense.
An example for determining the price of a post
With all this, my personal scheme to calculate a price to use today focuses on three criteria:
- Economic value of clicks: For this I do not complicate me and use AdWords CPC. I really like this approach, first as a price determined by market demand price and, second, as a price that puts a third party that is out of the relationship between you and the sponsor. In addition, the sponsor can measure the incoming traffic with a web analytics tool. All this adds objectivity and transparency in the calculation.
- Multiplying factor of reputation: The reputation of the blog and the author positively influences the purchase decision and therefore it is understood that the click from the content of a post is of higher quality than a simple ad that does not have an implicit recommendation or explicit behind as with a sponsored post. Therefore, depending on certain metrics reputation and engagement of my community as the ratio of comments by post or% of recurring visits I consider a factor that seems reasonable.
- Positioning your blog: Eye with this, if payments through, Google penalizes sites that transmit their PR to other sites. Below I explain how to treat it properly so that there are no problems penalties. Therefore, this should not be transmitted directly assess the PR, but PR of the page itself as an indicator of blog reputation and potential positioning and traffic generator. To some extent, this would be within the above, but is such an important criterion (especially for its heavy use) I prefer to treat it separately. Cradle of views and huge ratings, this link an example of price list PageRank of a Spanish blog and below two examples of the US.
Lets do then the exemplary calculation exercise for example for AndroidPIT.
a. Economic value of clicks
To calculate this, the first question is, how long will be effective our post (i.e. generating clicks by the sponsor)?
In this case, it is a long distance post, i.e, is a post that will be relevant at least for 2 to 3 years. It is also a long way from the point of view of the sponsor (is promoting its portal, not a product launch that would be more perishable).
Suppose a blog with a medium level of traffic and we estimate that for this post in a year can have some 2,000 readings, with about 100 clicks (5% -10% click rate is a reasonable conservative value according to our figures).
If you look at the keyword tool of AdWords you will see that at this time the CPC for "Android applications" is about 0.5 €.
Therefore, the value generated in two years at the level CPC would be € 100 (which would have cost with online adsAdWords type). It's up to you where you want to put the time limit (although the post actually continue to generate clicks), in my opinion, two years may be a reasonable value for the post of example.
b. Reputation
Now it's reputation. Very subjective and therefore very difficult ... About this there are opinions and figures of all kinds and have not found anything conclusive about how to evaluate it objectively.
As still I am not very clear, I incline, for now, a range between factor 1 (neutral, no influence) and a factor of 2 (increased purchase intent by 100%) and a subjective estimate between these two extremes.
We must clarify here that the notion of "intent to purchase" include any conversion, although not necessarily imply a payment. In our example, this would mean that the user to discover AndroidPit become a recurrent user of this portal.
To "objectify" a bit your estimate would take into account these factors:
Therefore, say blog in question has a loyalty rate of 25%, an average of 5 comments for each post and an RSS feed with 1000 readers, along with a mailing list of 500 subscribers.
For this case a reasonable estimate would be to assume that this blogger and has a clear influence on purchase intent. So perhaps a factor of 1.5 is a reasonable approximation.
Therefore, the economic value of clicks generated would rise from 100 € to 150 €.
c. Positioning your blog
On the issue of the effect of the links I've also seen a lot of subjectivity and divergence of opinions and is normal because the economic value of a link is also something almost impossible, starting with the fact that Google does not disclose the details of its algorithm positioning and therefore any calculation assumptions as part of a somewhat weak base.
Furthermore, Google does not allow paid links pass PageRank.
To do otherwise is to court penalties, the way to fix it is to mark them as links that do not pass PR (rel = "nofollow" link), check out this video that follows which is very enlightening. In fact, I'm surprised posts by some very famous bloggers do not comply and are exposed to penalties.
Video: Why do paid links violate Google's guidelines while other ads don't?
(video source : Youtube.com)
I just saw this video of Matt Cutts, posted just hours next "bareback" does and in which he speaks of future changes search algorithm Google Penguin 2.0 and also shows very clearly that there is nothing wrong with doing sponsored, or "advertorials" posts, but will be even more demanding with two conditions: the condition of not passing PageRank and the condition of fair play, i.e. clearly indicate when it is a sponsored post or similar content.
Video: What should we expect in the next few months in terms of SEO for Google?
(video source : Youtube.com)
What is usually done to evaluate the positioning of a site is to create tables based on combinations of PageRank and traffic, which are the criteria that the sponsors look. In fact, as you go up PageRank you see that increase business and professional emails that target you with some kind of purpose (proposed garbage in most cases ...)
As an example of "chicken" that here I find particularly interesting this rate table for PageRank of a blogger that is based on a rate table PageRank another blogger arguing that the former is too cheap and getting much more expensive figures of Indeed, I would say astronomical and quite distant from what they charge other bloggers with better figures. In short, this in terms of consistency observed in this issues when you investigate a little.
In my view, the first table, though the cheaper of the two, for Spain probably still be very expensive. As a rule, their numbers divided between two, which approximates figures I've seen other bloggers have claimed the Spanish blogosphere, but I can not reveal.
Now we must keep in mind that the model I propose these tables do not fit at all because they also go in terms of total traffic blog, when I already have in mind this other side: the clicks they get posts by this niche, in my view, a measure much more accurately and fairly for both sides.
Therefore, in my model, the table (or better, list) would be limited to no more PageRank, adding it to the economic value calculated before.
A reasonable list, crossing rates for other bloggers (which I know have been paid), would in my opinion the next (discarding the ends of PageRank very high and very low):
PR2: 25 €
PR3: 50 €
PR4: € 100
PR5: 200 €
To understand the logic behind these figures, one must understand that PageRank is a logarithmic scale, ie growing exponentially multiplying the previous level approximately 5. If you like these things, I leave this interesting reading studying the correlation between PageRank and links to the site and, among other things, says this figure.
Suppose then that our blogger friend has a PageRank of 3, according to my list, should add 50 € to 150 € we already have, which would give us a final budget of 200 € and which, compared to actual market figures I know, it's pretty consistent.
Concluding
(image source : Google.es)
As you can see, the issue of calculating the economic value of a post is a really slippery issue and certainly acknowledge in advance that this model just presented to you, from a perspective of rigor and precision could be criticized everywhere (eg the assumption of a constant CPC for a long period of time).
But the reality is that I've seen out there is even worse, things are usually done almost thoughtlessly, which try to improve something this form of work is not very difficult.
And that's just what I intend: to provide some ideas as simply a first orientation to estimate prices with little foundation.
That should help both you do not pass up or down with the price and is better well to take care of the relationship with your sponsors through greater objectivity and transparency in the rules.
In this regard, I also take this model to the letter, it is a simple proposal among many possible and modify it might make sense for your case. In fact, if you dare, I'd love you to stop a comment remarking how you see it, how you rating would your blog posts?
(image source : google.com & edited)
That conlcudes my blog posts I hope you all like it and its informative. And please be kind and do comments to point out all my errors and mistakes, thanks for reading.Take care and goodbye!!!
-Hajra
