How Do I Get Some Success Rolling In?
Or, "how search marketers succeed"
The complicated algorithms of search engines may seem impenetrable. Indeed, the engines themselves provide little insight into how to achieve better results or garner more traffic. What they do provide us about optimization and best practices is described below:

SEO INFORMATION FROM GOOGLE WEBMASTER GUIDELINES
Google recommends the following to get better rankings in their search engine:
Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your