SMS Marketing no more is said to be on the horizon, rather, it is already present. The full form of SMS is Short Message service. Also it is popularly called as text messaging. As a matter of fact, texting has been described to have become a sort of communication with one another across the globe and is presently a primary manner, through which local businesses tend to market their products and services, along with the introduction of specials.

Text message service: Its essence

The major factor of any text can be the fact that it needs to be effective and short. The individual has a total of about 160 characters for getting his message across, which is approximately, around 30 words. Therefore, it becomes essential to state what is to be said, very clearly and quickly. With this in mind, one has to follow several guidelines that are related to the SMS promotion messages.

• Keeping it simple. It is important to provide only one offer for one text.
• Define clearly offer limited time, clearance, one time only, etc.
• Include headline and create call to action.
• Ensure people come to know as to how the offer is to be accessed.
• Define deal two for one, freebies, discounts, etc.

5 effective, quick campaigns

There are several campaign types that can be utilized when using SMS promotion. Some quick campaigns, which can be considered, are mentioned below:

• Limited period offer: The entrepreneur might be interested to have a special, which lasts for a week, several days or hours.
• Reoccurring offer: It is regarded to be something that is being offered by the business every month, week or day at the same time. This might be two-for-one offer or simply a free offer, if a customer spends a specific amount. A text is to be sent out every time the deal is offered.
• Welcome offer: It is for those people, who have taken the extra time to sign up for the company’s text messaging services. They can be offered something free or even a discount.
• Clearance: In case, the entrepreneur is interested to get rid of the merchandise or any old stock, so that there can be ample room space for the new stock, then this particular type could be right way of doing it.
• Text coupon: The company might like to stipulate that for availing a special or a discount, the customer is required to present the text, which is present on their phone.

SMS works

Hence, text message promotion needs to be sweet and short, effective and to the point. People these days are involved in texting a lot, much more than they make a call. This alone can be read as a wakeup call for any organization that is searching for a wonderful way for connecting with the client base. but, how effective is SMS promotion? According to the experts, it boasts of a conversion rate of about 10% - 30% which is really astounding. In case, this medium is not used, then the business is definitely missing out on profits and volume of sales.