How To Breathe New Life Into Old Blog Posts

We talk a lot about repurposing our content, and turning a blog post into an ebook or slide presentation. That makes sense. No reason to waste the time you spent creating the blog post. Turn it into new versions and make that same content more portable. Repurpose it!

But what about the really old blog posts and content you’ve created years ago? What do you do with them? They aren’t fit to be an ebook anymore. They may be outdated. In fact, you may feel like your blog is a behemoth that got away from you and you’d like to rein it in.

It might be time to declare blog post bankruptcy.

When To Declare Bankruptcy On Old Blog Posts

Blog post bankruptcy is a topic I’m pretty interested in on my personal blog(s). Because wow. What a mess.

Blog post bankruptcy is similar to email bankruptcy in that you do a serious purge of your content and mass delete your old posts in favor of starting fresh or at least culling the old.

You’re not going to read a lot about blog post bankruptcy because it’s going to create a lot of headaches, mainly in the form of dead links. And most content marketers will tell you that such a “scorched earth policy” is stupid because you’ll hurt your SEO and you just threw away all the time it took to write those posts.

Fair enough. But…