There really quite a bit that makes up a truly effective product review that converts well. There is an important element of a product review because if it is not clear in this one area, it'll be difficult to convince the prospects about the positive aspects of the product. So as always, it is your call and decision as to how you want to run your business when it comes to writing reviews.rnrnKeep in mind that reviews are a little different in the sense that anything you say about it needs to be backed-up. You will be making statements and assertions, and when you explain why people should be able to see your logic. What you have to do is prove your credibility, and you do that by writing the most objective review possible. After all, you're there to help and guide your readers, not make them more confused. rnrnYour audience will be truly impressed if you are willing to show them all the warts of the product. Don't just sugarcoat things to make the review highly positive as that may look misleading to your readers. No product is perfect, being honest about these limitations will put a positive impression on the minds of your prospects and they will appreciate you for being genuine. We all know the deal with anything we buy, products will have some drawbacks because they always just do.rnrnNever add any kind of copy for no good reason, but you must be able to reach your readers using words that will educate as well as appeal to their emotional buying mind. Your task is to present facts in an objective manner, and you also need to carefully steer the person in a way that makes them want to know more facts. The important thing, in case you do not know, is that all purchasing decisions made by us are based on emotion and not logic. rnrnA good product review will not take sides with any product, and it is there to offer accurate information. Your reviews will have a conversion rate just like a sales letter, and you have to work on maximizing it. Neutral is the word and what all of your reviews need to include, and if not then your conversions will suffer. You should give your prospects something that will help them reach to a buying decision, without getting judgmental about the offer. Work with the mindset that you are helping people make a decision, and that should permeate all you do.