“I’ve got a great idea for a business. But I don’t have any money to start it up.” This phrase is something I’ve heard again and again . . . and again—from students, friends, and sometimes even colleagues. While it’s true that a generous credit line, a team of investors, or an uncle with deep pockets can make starting a company easier, not having money is no excuse. If you are confident that you have a product or service people want, don’t allow the lack of capital to deter you from your business goals. By pivoting, grinding it out, getting creative, and differentiating yourself, you can bootstrap your way to a successful business.