Create a Facebook page for your Web TV.

Keep the description as brief as possible with a link back to your Web TV channel.

Invite all your friends to “like” your page. Then ask your friends if they can suggest your page to their friends. It's all about the word of the mouth.

Use your wall to post links to your videos. Engage your audience with interesting questions and ask them to comment on your films/videos.

Create a Facebook Ad for your Web TV's FB page.

Go to “Ads and Pages” when you're logged into your FB account and click on “Create an Ad."

What to do before you create your ad

Before you create your ad, think about who you want to target. If you make action-packed English-language movies, then target all the major English-speaking countries, and include “action film” related keywords/interests on your list. If you have a show about social and political issues, target countries that are most interested in these issues and choose your keywords accordingly. For example, for a show about gay rights, you can include specific keywords/interests like GLAAD, Ellen Degeneres, Prop 8, etc.

Come up with a simple, catchy description

You will be asked to enter a description for your ad during the first step of the ad creation process. Make sure you keep this description brief and appealing. Think about what the audience would like the most about your show, series, film, etc.

Countries, Age, Sex, Interests

We touched upon this under “What to do before you create your ad,” so once again, make sure you are targeting the right audience. With categories like “age” and “sex,” keep your choices broad. Most likely, both males and females will be interested in your content. If you think your videos are appealing only to a certain age group, then target that age group. Otherwise, go with “18 and up.”

When you start typing your keywords, Facebook will give you some suggestions. For example, when you type the keyword “film,” you can get suggestions like “film festival” or “comedy films.” If you think these apply to your campaign, then add them to your list. Don't forget that the keywords on Facebook are actually “interests” that Facebook users put in their profiles. By choosing certain keywords/interests, you are targeting people who listed those interests in their profiles. So it's a direct connection.

Multiple campaigns, Specific vs. Broad

You might want to create multiple ad campaigns for your Web TV channel and work with different keywords for each. For example, you can keep campaign 1 broad and campaign 2 specific. Let's say your Web TV consists of animation films. Campaign 1 then can consist of keywords like “animation,” “animated films,” “3D animation,” “cartoons,” etc. Campaign 2 can have more specific keywords like “Pixar,” “Ice Age,” “Toy Story,” “Peanuts,” etc, basically whatever you prefer your audience to be interested in. Do your animations remind people of the original Batman cartoons? Then put that as a keyword.

Bidding, Budget, etc.

Make sure you keep your bid small. Facebook will suggest you to start with high numbers. Don't do it. Start with a number like $0.06 for the initial bidding. Don't exceed $3.00 for your maximum daily spending. Set your bid and budget, name your campaign, and you are set to go.

Facebook will approve or disapprove your ad within 24 hours. Most likely, you will get approved. Once you are approved, log in to your account to check the changes in your FB page. To find out how many likes you are getting per how many cents, click on “reports” and then choose “conversions by impression time.” Slowly, you can increase your bid and get more followers.

Lastly...

The FB ad is only a tool that will help you get more followers. If you want those people to stay on your page, make sure you always keep your page active and interesting!