Asus had its IFA 2014 press conference today and unveiled the anticipated ZenWatch, the MeMO Pad 7 tablet, and the EeeBook X205 Intel Atom-powered netbook. We didn't get to see a new ZenFone from the company.

Probably the most interesting item of the three is the ZenWatch, the company's first attempt at a smartwatch and one made in collaboration with Google, using its Android Wear platform developed exclusively for the form factor.

The watch packs a 1.63" 320 x 320px AMOLED display, a Snapdragon 400 chipset and a built in microphone. It opts for an interesting design that's neither round nor square but has a 2.5D curved front that should make it feel more comfortable to wear and use.