EMC has been assisting companies worldwide through their IT infrastructure overhaul, having partnered with a myriad of industry players including VMware, Red Hat, VCE, and Pivotal to strengthen their position in being able to do that.

But just because it's a company helping others, it doesn't make EMC immune to market competition and changes.

In fact, EMC IT senior vice president Jon Peirce admitted to ZDNet that even though EMC may be a technology company, it too has been undergoing a similar transformation because it experiences the same challenges that its peers in the industry face, including control of costs, service quality, resiliency, agility, and security.

"EMC as a company has undergone several transformations over the course of its life as a technology company, and we certainly expect that continuous transformation is within our DNA," he said.

Peirce said his team has an obligation and responsibility to the rest of the company to be an IT service provider to allow the company to enter a competitive state, and be poised to innovate and capitalise on opportunities faster than competitors.

In fact, this year marks exactly 10 years since the company started overhauling its own infrastructure, which was rolled out in three stages: infrastructure first, followed by the operating model, and most recently the company's data and applications.

As a result, EMC has moved off its traditional infrastructure and built an enterprise hybrid cloud within its datacentres that consist of on-premise cloud capabilities.

Peirce revealed that given the company is part of a federation, EMC is able to leverage the solutions offered by the other vendors, such as VMware's vCloud Air that acts as an off-premise extension of the company's on-premise private cloud.