Many of us frequently bemoan our inability to use technology and social media in particular in a moderated, responsible and conscientious sort of way.

I have lost count of the number of times I have been interrogated by friends for having commented on Facebook at an unearthly hour, or gently reprimanded by loved ones for having been ‘last seen’ on WhatsApp at 5 am.

Equally in number, there are times when I have not replied to important messages until a week has passed, putting them off incessantly while having no trouble in finding the time to scroll through my Facebook newsfeed several times over in a day.

My priorities, when it comes to social media, seem less well-structured than in other aspects of my life; my sense of self-discipline flounders and my will power succumbs to the temptation of flicking through those wedding and honeymoon photos – occasionally (though not often) of people I have never encountered.