LinkedIn Influencers.com
The Web’s top business social networking service launched blogs for ‘Influencers’ back in October 2012, signing up 150 prominent business leaders, including the likes of Richard Branson and President Obama.
LinkedIn blogs were initially for ‘influencers’ on an invite-only basis, howeverthat requirement was dropped in February 2014, which means that anyone can blog on LinkedIn. I personally believe that LinkedIn’s foray into publishing platforms is interesting because it makes its money from its main service, which could mean it is less constrained with the features and services that it can offer.
Pro: Now open to all. If you have a strong LinkedIn network this is one way to engage it.
Cons: Like Medium and other template platforms, there’s no customization.
Verdict: An interesting option that I suspect will suit best for those who have a large network on LinkedIn, or are looking for a secondary/more public blogging option.
