Have you noticed that Google has been showcasing local companies within search results? Search for terms like “SEO company,” like I did, and you’ll see your results will be different from these:
Why? Because those results are tailored to me due to the fact that I am in Los Angeles at the moment.
If you want to maximize the amount of search traffic you’re receiving, you can do a few things:
- Create localized sites per each region you are targeting—a site for each major city where most of your business comes from.
- Create landing pages targeting each city you want to rank well in. Yelp does a great job of this, and it has worked extremely well for them.
Now, option 1 is probably a bit unrealistic, but option 2 is doable. Just make sure the content you are placing on each city page is unique and high in quality, or else you will get slapped with a Panda panelty.
