It is the world after taxi app Uber made your smartphone broadcasting your location seem normal.

In 2015, after you've paid for your Mocha Frappuccino on your mobile, Starbucks will experiment with bringing it straight to you.

Own a Volvo? Since February, Volvo On Call pilot Roam has let couriers leave parcels and groceries in the boot of your car.

And in parts of the US, crowdsourced couriers, location data and top secret algorithms seem to be taking the place of dispatchers with two-way radios.

We have seen the future, and it is wearing a GPS device.

Brring brring

Same-day delivery firms Urbanfetch, which halted operations in 2000, and Webvan and Kozmo.com - both ceasing trading in 2001 - were prominent names in the dotcom bubble which burst in 2001.

Kozmo was particularly memorable for not charging delivery fees, although its overheads included large warehouses full of inventory.

What is different today?

For one, purchasing on mobile devices is growing by 50% annually, compared with the rest of the e-commerce sector at 10%.

It is transforming the way we shop. And mobiles can increasingly be used in delivery as well as purchase.

For four years, Jaron Waldman headed Apple's Geo team, leading projects on location services, local search, user positioning, and geo-coding.